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LONDON, September 23, 2025 -- Alloy, a leading identity and fraud prevention platform provider, today announced the launch of a perpetual Know Your Customer (pKYC) solution enhanced by AI insights. The pKYC solution will enable financial institutions and fintechs in the UK, Europe, and beyond to improve the customer experience and grow their business, while simultaneously meeting evolving regulatory requirements. Alloy enables UK banks, fintechs, and payments companies like Flagstone, IG Group, and Liberis to increase customer conversions and scale into new geographies while also preventing financial crime.When it comes to pKYC, many financial institutions in the UK and Europe still rely on pre-scheduled periodic reviews, which can leave gaps in visibility and delay responses to financial crime. Alloy’s pKYC solution raises that standard by pairing scheduled refreshes with real-time reactivity to both third-party and first-party data. Underpinning the solution is a dynamic customer risk assessment (CRA) that can be re-run in the event that a user carries out a suspicious activity or has a suspicious change to their personally identifiable information (PII). Alloy also partners with agentic AI providers Parcha and Greenlite to automate and accelerate ongoing financial compliance, including customer reviews. With Alloy’s pKYC solution, compliance teams can act more quickly, increase their straight-through-processing (STP) rates, and protect their customers from financial crime at scale.“Across the industry, the fight against financial crime is shifting from periodic checks to continuous intelligence,” said Francesco Fulcoli, Chief Compliance & Risk Officer at Flagstone. “Static, point-in-time KYC is giving way to dynamic monitoring, where customer behaviour is analysed in real time, and risk assessments evolve automatically. At Flagstone, we see AI and technology as the catalyst for this change: enabling financial institutions to detect anomalies earlier, respond faster, and reduce friction for genuine clients. This is the direction of travel for the market, smarter AML compliance that is always on, adaptive, and customer-centric.”With regulatory frameworks in the UK, Europe, and beyond becoming increasingly complex, compliance is a top priority for financial institutions and fintechs. Alloy’s 2025 State of UK Fraud Report found that 93% of UK fintech leaders ranked regulatory penalties and reputational damage as their most concerning consequences of fraud. European regulators expect KYC checks to be applied dynamically—not only at onboarding but also throughout the customer lifecycle—requiring per-country and per-product policies that must also adapt as new regulations emerge.“For fintechs operating in Europe, meeting ambitious growth goals while staying compliant across multiple markets is a daily challenge,” said Jason Ioannides, VP, Global Fintech and Sponsor Banking at Alloy. “Implementing dynamic pKYC ensures that institutions aren’t just assessing risk at onboarding but also continuously throughout the customer lifecycle.”To help compliance teams automate responses to high-risk KYC checks, Alloy also now offers electronic ID (eID) verification as a new digital authentication method across multiple geographies. With more EU regulators beginning to mandate acceptance of digital identity wallets, Alloy clients can seamlessly integrate eID as a step-up into their KYC workflows—unlocking expansion opportunities in new European and global markets where the ability to verify eIDs may be required. Verifying via eID is also faster and simpler for customers than manual methods such as uploading documents or selfies, enabling financial institutions and fintechs to increase their customer conversions.About AlloyAlloy provides an identity and fraud prevention platform that enables global financial institutions and fintechs to manage identity risk so they can grow with confidence. Over 700 of the world’s largest financial institutions and fintechs turn to Alloy’s end-to-end platform to access actionable intelligence and the broadest network of data sources across the industry, as well as stay ahead of fraud, credit, and compliance risks. Founded in 2015, Alloy is powering the delivery of great financial products to more customers around the world. Learn more at alloy.com.
Access global digital identity verification with Alloy's eID solution for financial institutions and fintechs. Speed up growth and simplify compliance.
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NEW YORK, August 25, 2025 – Alloy, a leading identity and fraud prevention platform provider, announced today that its solution for Sponsor Banks, Alloy for Embedded Finance, was named Best Know Your Customer/Business (KYC/KYB) innovation by Datos Insights as part of its 2025 Fraud & AML Impact Awards. “Embedded finance presents a massive growth opportunity for both financial institutions and fintechs, but it’s also an area where regulatory expectations are constantly evolving” said Jason Ioannides, Vice President, Global Fintech & Sponsor Banking at Alloy. “Alloy for Embedded Finance allows our clients to automate the fraud and compliance piece of bank/fintech partnerships so that they can focus on driving business growth.Alloy for Embedded Finance enables Sponsor Banks like Grasshopper Bank to enforce compliance and risk controls at scale across their partner portfolios on a fully auditable platform, while enabling fintechs to build on those requirements to create better customer experiences. The product leverages the strength of Alloy's platform and includes a parent/child account configuration. Sponsor banks (or 'parent accounts') have the ability to designate different levels of autonomy and guardrails for each of their fintech partners (or 'child accounts'), depending on how mature the fintech is, how much of the process the fintech wishes to own, and the risk appetites of both parties. Alloy for Embedded Finance was recognized due to the customizability of policies per fintech it enables, its scalability for growing fintech partner portfolios, and its unified platform to manage compliance across the portfolio.“As the embedded finance sector continues to expand, the regulatory scrutiny and compliance challenges facing sponsor banks have intensified,” said Chuck Subrt, Research Director, Fraud & AML Practice at Datos Insights. “By offering flexible control mechanisms that can accommodate different partnership models and risk tolerances, Alloy for Embedded Finance provides a scalable solution that can grow with institutions’ needs. It enables banks to create a unified compliance framework that can scale across multiple partnerships and accommodate different risk tolerances and business models.”Datos Insights is the leading research and advisory partner to the banking, insurance, and securities industries—both the financial services firms and the technology providers who serve them. The Datos Insights Impact Awards are designed to recognize and celebrate innovation achieved by financial institutions and insurers globally, and to share across the industries what the best business impact looks like now.About AlloyAlloy provides an identity and fraud prevention platform that enables global financial institutions and fintechs to manage identity risk so they can grow with confidence. Over 700 of the world’s largest financial institutions and fintechs turn to Alloy’s end-to-end platform to access actionable intelligence and the broadest network of data sources across the industry, as well as stay ahead of fraud, credit, and compliance risks. Founded in 2015, Alloy is powering the delivery of great financial products to more customers around the world. Learn more at alloy.com.
In this eBook, we explore how using multiple data source providers in your identity verification process can not only help you mitigate fraud risks, but also bring on more good customers.
NEW YORK (AUGUST 20, 2025) – Alloy, a leading identity and fraud prevention platform provider, has announced a new global partnership with Mastercard to launch an enhanced customer onboarding solution for financial institutions and fintechs. The new Mastercard Alloy joint onboarding solution will leverage identity verification and open finance to streamline the end-to-end onboarding process while combatting fraud.According to Alloy’s 2025 State of Fraud Report, fraud rates continue to rise, with 60% of financial institutions and fintechs reporting an increase in 2024. As a result, 93% of financial organizations reported plans to invest in ongoing fraud prevention measures in 2025, with 64% planning to implement an identity risk solution.The Mastercard Alloy joint onboarding solution provides a consistent identity risk strategy and onboarding experience across channels. Alloy intends to leverage Mastercard’s best-in-class global digital identity verification capabilities and suite of open finance-powered account opening solutions to help financial institutions and fintechs manage fraud and identity risk and secure account funding throughout the customer lifecycle. Mastercard products will be integrated and pre-configured in Alloy for seamless deployment. In addition to pre-built integrations to Mastercard products, customers will receive access to over 200 risk and identity solutions available through Alloy, helping to improve customer conversion rates, reducing manual reviews, and ensuring comprehensive end-to-end coverage. “Fraud continues to be a significant challenge for financial institutions and consumers alike, underscoring the urgent need for robust fraud prevention measures,” said Dennis Gamiello, EVP, Global Head of Identity at Mastercard. “This joint onboarding solution will be a game-changer in the fight to reduce fraud and deliver a seamless and secure customer experience.”“Successful fraud prevention starts with a holistic approach to understanding identity. Our partnership with Mastercard will allow more financial institutions and fintechs to evaluate customer identities holistically. The end result for those companies will be a better digital experience and less fraud risk, allowing their businesses to grow effectively,” said Parilee Wang, Chief Product Officer at Alloy.To learn more about Alloy, visit http://alloy.comAbout AlloyAlloy provides an identity and fraud prevention platform that enables global financial institutions and fintechs to manage identity risk so they can grow with confidence. Over 700 of the world's largest financial institutions and fintechs turn to Alloy's end-to-end platform to access actionable intelligence and the broadest network of data sources across the industry, as well as stay ahead of fraud, credit, and compliance risks. Founded in 2015, Alloy is powering the delivery of great financial products to more customers around the world.
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Positioning fraud prevention as a growth driver
Brian Russell’s career includes leadership roles at MasterCard, JPMorgan Chase, and Wells Fargo. Most recently, as SVP in the Chief Digital Office at U.S. Bank, he spearheaded the creation of the Authentication Hub—an integrated technology stack that has become a benchmark in secure, seamless customer experience.
The cost of fraud may seem inevitable to financial organizations. But turning business risk into competitive advantage is just a matter of strategy.
NEW YORK, July 16, 2025 – Alloy, a leading identity and fraud prevention platform provider, has been recognized on CNBC‘s World’s Top Fintech Companies 2025, a listing of the top 250 fintech companies globally ranked by CNBC together with market research firm Statista. This is Alloy’s second time to be named to the prestigious list. “Winning this award is an honor because it speaks to our strength across multiple vectors including our platform, our client success and support teams, and our culture,” said Tommy Nicholas, CEO and Co-founder at Alloy. “We’re looking forward to continuing the momentum as we further grow our team and simultaneously help our clients grow their businesses.”Alloy was founded in 2015 to help solve the identity risk problem for companies that offer financial products by enabling them to outpace fraud and confidently serve more people around the world. Over 700 of the world’s largest financial institutions and fintechs turn to Alloy to take control of fraud, credit, and compliance risk, and grow with the clearest picture of their customers. Alloy’s identity and fraud prevention platform provides access to over 250 partner solutions to help clients make decisions about their customers in real-time. “Alloy has spent the last decade building a product and team trusted by some of the largest fintechs and financial institutions in the world,” said Charles Birnbaum, Partner at Bessemer Venture Partners. “Along the way, they’ve stayed true to fostering a culture of collaboration that continues to set them apart as a best place to work in fintech.”Headquartered in New York, NY, Alloy is comprised of over 280 employees and has been recognized as a Best Workplace by Forbes, Inc., American Banker, and more. Interested applicants can apply for open roles at https://www.alloy.com/about/jobs. About AlloyAlloy provides an identity and fraud prevention platform that enables global financial institutions and fintechs to manage identity risk so they can grow with confidence. Over 700 of the world’s largest financial institutions and fintechs turn to Alloy’s end-to-end platform to access actionable intelligence and the broadest network of data sources across the industry, as well as stay ahead of fraud, credit, and compliance risks. Founded in 2015, Alloy is powering the delivery of great financial products to more customers around the world. Learn more at alloy.com.
Learn how credit unions can combat account takeover fraud and scams by leveraging layered security, staff training, and member education to stay ahead of cybercriminals.
NEW YORK, June 26, 2025 – Alloy, a leading identity and fraud prevention platform provider, announced it now serves over 700 clients globally, including financial institutions and fintechs such as Navy Federal Credit Union, Consumers Credit Union, Grasshopper Bank, and UK-based IG Group. Fueled by strong demand, Alloy grew revenue significantly while simultaneously improving profitability metrics—demonstrating the company’s focus on sustainable growth.“We’re committed to approaching fraud prevention not just as a control function, but really as a growth driver,” said Keith Kettell, Chief Revenue Officer at Alloy. “Helping our clients grow safely and efficiently has meant our business has grown right alongside them.”Financial institutions and fintechs are increasingly challenged to find the balance between optimizing growth and managing identity risk. Alloy was founded in 2015 to solve this core challenge and today continues to evolve to ensure that clients have the platform, solutions, and guidance they need to achieve smart growth. The company has offices in New York and London, where its UK-based team, clients, and revenue continue to grow rapidly in service of fintechs and financial institutions operating across multiple geographies. To help clients not only prevent fraud attacks, but also respond to them in real time when they happen, Alloy recently launched Fraud Attack Radar, an AI and machine learning (ML)-powered solution that provides financial institutions and fintechs with actionable intelligence on fraud threats targeting new account creation. Fraud Attack Radar goes beyond a simple alert and instead provides potential insights into why a fraud attack is happening, who’s behind it, and how to respond effectively. The product is the latest addition to Alloy’s suite of actionable AI tools, which help clients assess risk both at the portfolio level (Fraud Attack Radar) and entity level (Entity Fraud Model) throughout the customer lifecycle.Alloy also continues to invest in its industry leading network of solutions, channel, and systems integrator partners. The company recently announced new and expanded channel partnerships to provide customers of Q2, Narmi, Blend, and 10x Banking with access to Alloy’s premier identity and fraud prevention platform across onboarding and ongoing use cases. To provide financial institutions with best in class sources of fraud and compliance data, Alloy also added 18 solutions partners in the past year, including BioCatch, Innovis, and Data Zoo. Today Alloy provides pre-configured access to over 250 solutions—from device risk to behavioral biometrics and document verification.In support of its next phase of growth, Alloy has made key additions to its executive team:Dustin Lawler joined as Chief Operating Officer, bringing over two decades of experience leading global technical teams at high-growth SaaS companies, most recently as an executive at Datadog. Lawler now oversees Alloy’s technical solutions organization with a focus on maximizing the value of both Alloy’s platform and highly experienced team for clients. Kim Nguyen has been promoted to Chief People Officer following five years of growing Alloy’s global team. Under Nguyen’s leadership, Alloy has been recognized as a Best Place to Work by Forbes, American Banker, Inc., and Built In, among others—a testament to the company’s people-first culture. Nguyen will focus on building out Alloy’s skilled workforce as the team continues to hire and grow.“Alloy stands out in the industry due to the company’s highly collaborative work with its clients, who view the Alloy team as trusted partners in the fight against fraud,” said Dustin Lawler, Chief Operating Officer at Alloy. “I’m excited to be joining the company at such a pivotal point in its growth trajectory and helping our clients grow alongside us.”About AlloyAlloy provides an identity and fraud prevention platform that enables global financial institutions and fintechs to manage identity risk so they can grow with confidence. Over 700 of the world’s largest financial institutions and fintechs turn to Alloy’s end-to-end platform to access actionable intelligence and the broadest network of data sources across the industry, as well as stay ahead of fraud, credit, and compliance risks. Founded in 2015, Alloy is powering the delivery of great financial products to more customers around the world. Learn more at alloy.com.
London, 18 June 2025 -- IG Group (“IG”), the FTSE 250 online trading company, has partnered with Alloy, a leading identity and fraud prevention platform provider. The partnership enables IG to better achieve full regulatory compliance without impinging on the company’s capacity to provide a seamless customer experience and hit ambitious business growth objectives. The UK financial services industry has developed one of the most rigorous and demanding regulatory regimes globally. Meeting compliance standards is critical to the success of any UK financial services or fintech company. Asked to name the most concerning consequences of fraud in Alloy’s recently published State of UK Fraud Report, almost all C-suite leaders at UK fintechs put satisfying regulatory requirements and mitigating reputational damage at the top of the list.* On top of this pressure to remain compliant, UK fintechs and banks also face pressure to grow. Many businesses operate on outdated, internally-built tech stacks that are too rigid to adapt to evolving demands. At the point of onboarding or verifying customers, the collection and verification of documentation is often managed manually, resulting in fragmented workflows, poor data visibility and a high volume of referrals to KYC analysts for further manual inspection. These delays and hurdles typically result in lower than desired STPs (straight through processing rates), which in turn lead to higher lead times to account activation and higher dropout rates in prospective clients. Alloy’s industry research indicates that this complexity is heightened in businesses like IG that serve customers in multiple markets globally and are processing multimillion pound transactions. Without automated workflows that enable perpetual KYC, unnecessary friction and delays can be passed onto customers. William Mead, Head of Operations at IG Group, comments: “Integrating Alloy’s identity and fraud prevention platform into our risk management processes is transforming perpetual KYC from a conceptual ideal to a real-life, proven way of operating that increases automation and efficiency, and reduces risk and development burden. “From the outset, Alloy’s UK team fundamentally appreciated the drain on capacity and resources that continual ID verification creates without the right technology in place. Alloy’s automated verification and monitoring tools help us refocus our attention and efforts to deliver the sort of user experience an IG customer expects from us. By continually ensuring we know who our customers are in accordance with expanding regulatory rules, the experience we can provide feels less intrusive, less onerous and more streamlined.” By leveraging Alloy, IG has been able to develop a dynamic and holistic approach to risk management through the client lifecycle from onboarding to in-life. This approach reduces the potential for regulatory risk, alleviates the need for remediation efforts after risks are exposed, and improves customer conversion and retention. At the same time, Alloy enables IG to consolidate operational workflows in all jurisdictions and orchestrate multiple data signals for due diligence flows based on risk level and geographic requirements, which results in far more automated processes and fewer manual activities. Since integration, IG has experienced a significant increase in automated activations. Most of the time previously spent handling remediation efforts after risks were retrospectively exposed is deployed elsewhere on activities like proactively improving internal processes and enhancing the customer journey.James Baston-Pitt, Alloy’s Head of Growth UK, EMEA and APAC, adds: “IG is an exceptional company that has been focused and collaborative in making bold transformations to their customer decision-making and in-life processes. Balancing the importance of robust, compliant, and seamless experiences globally involves fine-tuning customer journeys to maximise automation in both core and expansion markets. We are very excited about what we have achieved together so far.”Notes to Editors * 93% of UK fintech C-Suite leaders rank regulatory penalties and reputational damage as the most concerning consequences of fraud - Alloy State of UK Fraud Report, March 2025About IG GroupIG Group (LSEG:IGG) provides online trading platforms and educational resources to empower ambitious clients around the globe. Headquartered in the UK, IG Group is a FTSE 250 company that offers clients access to ~19,000 financial markets worldwide. www.iggroup.com About AlloyAlloy provides an identity and fraud prevention platform that enables global financial institutions and fintechs to manage identity risk so they can grow with confidence. Over 700 of the world’s largest financial institutions and fintechs turn to Alloy’s end-to-end platform to access actionable intelligence and the broadest network of data sources across the industry, as well as stay ahead of fraud, credit, and compliance risks. Founded in 2015, Alloy is powering the delivery of great financial products to more customers around the world. https://www.alloy.com/uk
Irvine, Calif., June 11, 2025 — Origence, the leading lending technology solutions provider for credit unions, announced a strategic partnership with Alloy, a premier identity and fraud prevention platform provider. This partnership provides credit unions with a scalable and highly effective solution to grow their business by streamlining digital member onboarding and digital lending while also proactively mitigating fraudulent activity.Through this partnership, Alloy will enable credit unions to verify member identities with access to more than 200 best-in-class sources of fraud, identity, and compliance data without the burden of managing individual integrations. Alloy provides credit unions with the ability to:Optimize growth by increasing top of funnel conversion rates, onboarding automation rates, and speed of origination.Orchestrate unique fraud prevention data points for digital new account opening and direct lending.Easily select from a variety of pre-built fraud and identity solutions, promoting tailored security measures.Reduce costs by pausing additional fraud checks on low-risk applications and make real-time adjustments to balance security and cost-effectiveness. Quickly detect fraud risks in online member onboarding and lending channelsImplement automated know your customer (KYC) and customer identification program (CIP) checks to promote compliance and enhance security measures. Fraud has become an escalating challenge for credit unions, with attacks evolving in sophistication and frequency. At the same time, fraud prevention is acting as a growth driver for financial institutions by enabling them to onboard genuine members. According to a 2025 report from Alloy, 87% of financial institutions reported that the money saved by fraud prevention outweighs its costs. To keep up with growing fraud, credit unions must diversify and layer their fraud solutions to evolve as quickly as the threats they face, ultimately unlocking additional growth opportunities for their business. “As fraud continues to evolve, we recognize the need for cutting-edge solutions that will protect our partners and their members without compromising efficiency,” said Brian Hendricks, Chief Product Officer of Origence. “By integrating with Alloy’s powerful fraud detection capabilities, we equip credit unions with the tools to safeguard their operations, build trust, make more loans, and open new accounts. This is more than just another integration; it’s about empowering credit unions with confidence to move faster than the pace of fraud.”“Credit unions are highly skilled at providing high-quality experiences to the member communities they serve,” said Keith Kettell, Chief Revenue Officer at Alloy. “Our partnership with Origence enables credit unions to continue to faithfully serve their members while also ensuring they reduce fraud risk and ultimately grow their business.”About AlloyAlloy provides an identity and fraud prevention platform that enables global financial institutions and fintechs to manage identity risk so they can grow with confidence. Over 700 of the world’s largest financial institutions and fintechs turn to Alloy’s end-to-end platform to access actionable intelligence and the broadest network of data sources across the industry, as well as stay ahead of fraud, credit, and compliance risks. Founded in 2015, Alloy is powering the delivery of great financial products to more customers around the world. Learn more at alloy.com.About OrigenceOrigence provides lending technology solutions credit unions need to advance their total origination experience. We were established in 1994 as a credit union service organization (CUSO) and have helped thousands of credit unions process more than 97 million applications, including 8.6 million applications in 2024. Our solutions include indirect lending, loan and account origination, auto shopping, marketing automation, lending operations, and more. Learn more at www.origence.com and follow us on X and LinkedIn.
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